Marc Forgione has built a reputation on serious culinary chops, but even an acclaimed chef knows that sometimes the best thing on the menu comes with a hole in the middle. The New York chef is showing some love for Zucker’s Bagels, proving that when it comes to a proper New York City bagel, even the pros know where to turn.
In a video shared on Instagram, Forgione gets the spotlight on a decidedly New York obsession: the humble bagel, elevated by the kind of craftsmanship that makes breakfast worth getting out of bed for. Because Michelin-level cooking is impressive, but a perfectly chewy bagel? That’s a different kind of magic.
Marc Forgione and Zucker’s Bagels Make a Delicious Pair
Forgione, the chef behind restaurants including Forgione and Peasant, is more than a casual admirer of Zucker’s. He became a partner and ambassador for the Manhattan bagel shop, helping the brand introduce its par-baked bagels and bring its signature New York flavor into home kitchens.
Zucker’s has been rolling, kettle-boiling, and baking its bagels the old-fashioned way since opening in 2007. The result is the classic combination New Yorkers demand: a golden exterior, a dense and chewy center, and enough seasoning to make every bite count.
A Bagel Worthy of a Chef
The collaboration makes perfect sense. Forgione understands that great food doesn’t always need elaborate plating or a lengthy tasting menu. Sometimes, quality ingredients and a little technique are all it takes.
Zucker’s par-baked bagels bring that philosophy home, allowing customers to finish baking them in an oven or air fryer in approximately 9–14 minutes. Available in plain, sesame, and everything varieties, they’re designed to recreate that fresh-from-the-bagel-shop experience without the morning commute.
New York’s Breakfast MVP
Whether you’re watching Forgione cook in a restaurant kitchen or appreciating his bagel enthusiasm online, one thing is clear: New York’s bagel obsession crosses every culinary boundary.
Follow @marcforgione and @zuckersbagels for more food inspiration.
Because in this town, a great bagel isn’t just breakfast. It’s practically a love language.
