New York City has croissants, cookies, gelato and enough viral pastries to keep your Instagram feed busy for years. But Mum’s, a new dessert shop in Nolita, is making a case for something a little more comforting: warm fruit crumble topped with vanilla ice cream or custard.
Located at 241 Mulberry Street, Mum’s is putting a fresh spin on a classic British dessert — the kind of sweet treat that feels less like a trendy food moment and more like a hug from someone who knows you’ve had a long week.
Meet Mum’s: The Nolita Dessert Shop Betting on Crumble
Founded by sisters Alex and Charli Starkman, Mum’s was inspired by family recipes and the nostalgia of homemade desserts. The concept is refreshingly simple: baked fruit, a golden crumble topping and your choice of something creamy to finish it off.
Customers can customize their dessert cups with different fruit compotes and toppings, choosing between vanilla ice cream and custard. There’s also a gluten-free crumble option, giving more dessert lovers a reason to join the party.
Forget towering cakes that require a special occasion or pastries that look too beautiful to eat. Mum’s is all about the uncomplicated pleasure of warm fruit and crunchy, buttery crumble.
Apple, Berries and a Generous Pour of Comfort
Fruit crumble may not have the dramatic pull of a viral croissant or a pistachio-filled chocolate bar, but that could be precisely its appeal. It’s familiar, nostalgic and wonderfully suited to cooler New York days.
Imagine a warm cup of fruit filling beneath a crisp topping, finished with melting vanilla ice cream or a pour of custard. The contrast between warm and cold, soft and crunchy, is the sort of dessert logic that needs absolutely no explanation.
And because the shop serves its crumbles in individual cups, you can grab one while exploring Nolita without committing to an entire pie.
Where to Find Mum’s in NYC
At 241 Mulberry Street in Nolita, Mum’s offers a cozy alternative to the neighborhood’s crowded pastry scene.
The verdict? New York may never stop chasing the next viral dessert, but sometimes the sweetest trend is the one that tastes like home.
