New York has officially found another way to combine two things it takes very seriously: streetwear and deli food.
Kith Treats is proudly reprising its partnership with Katz’s Delicatessen, bringing the iconic Lower East Side institution and Kith’s dessert-driven world together once again. If your idea of a balanced diet includes sneakers, ice cream and a legendary pastrami sandwich, congratulations: this collaboration was apparently designed for you.
Katz’s Delicatessen has been serving New Yorkers from its Houston Street location since 1888, becoming one of the city’s most recognizable culinary landmarks. Kith Treats, meanwhile, has built its own following by turning ice cream and cereal into something closer to a fashion accessory.
Together, the brands create a distinctly New York mash-up that feels almost inevitable.
The partnership brings the unmistakable personality of Katz’s Delicatessen into Kith Treats, translating one of New York’s most famous food institutions into a playful dessert experience. It is exactly the sort of collaboration that makes sense in a city where a pastrami sandwich and a limited-edition sneaker can both inspire people to wait in line.
For Kith fans, it is another opportunity to experience the brand’s signature Treats concept through an unexpected New York lens. For Katz’s devotees, it is a chance to see the deli outside its traditional sandwich-counter setting.
And let’s be honest: Kith x Katz’s is the kind of pairing that practically begs to appear on Instagram.
The collaboration also highlights something New York does exceptionally well—taking recognizable local institutions and finding completely new ways to celebrate them.
So whether you’re a serious sneaker collector, a Katz’s regular, an ice-cream obsessive or simply someone who enjoys a wildly unnecessary but thoroughly entertaining food collaboration, this is one partnership worth checking out.
Because New York already gave us pastrami on rye.
Apparently, the next logical step was pastrami-inspired dessert at a streetwear brand.
We don’t make the rules. We just eat the ice cream.
