New York is about to get a little more hydrated—and considerably more photogenic.
DUA by AB, the skincare brand created by Dua Lipa and Augustinus Bader, is bringing its pop-up experience to NYC from October 9 through October 25, giving beauty obsessives a chance to experience the brand in person. And yes, this is one of those pop-ups where you may arrive intending to “just look” and leave carrying a bag.
The NYC DUA by AB pop-up is designed as an interactive experience rather than simply a place to shop. Visitors can discover and try the brand’s skincare favorites, experience The Routine with complimentary facials and pick up exclusive merchandise created specifically for the pop-up.
Then there’s the photobooth.
Because if you didn’t leave a beauty pop-up with a photograph proving you were there, did the serum actually happen?
Guests can also receive a token to play a prize-reveal game, while complimentary wellness shots and protein bites add a little fuel to the skincare mission. The event is open to the public, although the exact NYC location and hours are currently listed as TBA.
DUA by AB launched as a more streamlined skincare line built around TFC5, the technology associated with Augustinus Bader. The collection currently centers on three products: the Balancing Cream Cleanser, Supercharged Glow Complex and Renewal Cream. Dua Lipa serves as the brand’s chief creative officer, bringing her very particular eye for aesthetics to everything from the products to the overall experience.
The NYC pop-up follows successful activations in London and Paris, where the brand has been testing the waters for its physical retail ambitions.
So, if your fall calendar already includes pumpkin spice, Broadway and pretending you’ll start a skincare routine “tomorrow,” add DUA by AB NYC.
Your skin called.
It wants to go shopping.
