Flatiron has a new restaurant giving Korean comfort food a distinctly New York twist. GIUK NYC, which takes its name from the Korean word gi-eok (기억), meaning “memory,” is serving a menu inspired by childhood nostalgia, family traditions and the flavors of growing up between Korea and America.
Located at 41 West 24th Street, GIUK opened in late October under owner Matae Lee and executive chef Austin Changki Jo. The concept is personal, but the food is anything but predictable.
Korean Comfort Food With a Creative Twist
The dinner menu is where things get particularly interesting. One standout is the slow-braised galbijim with burdock risotto, combining tender Korean-style braised short ribs with a creamy Italian-inspired preparation. Even better, it’s priced under $30.
Other highlights include rosé shrimp cream pasta, steak with minari chimichurri, charred octopus with gochujang romesco and the restaurant’s playful Korn Ribs, served with citrus-wasabi-perilla mayonnaise.
There’s also doenjang shiitake pasta for diners looking for something a little different from the usual Korean restaurant lineup.
Lunch Means Bibimbap and Soondubu
GIUK takes a more traditional approach during lunch, offering customizable bibimbap and spicy soondubu soft tofu stew. Both come with three Korean banchan, making them particularly appealing options for a satisfying midday meal.
Cocktails With a Korean-American Story
The beverage program, developed by director Eunah “Chloe” Jeong, brings Korean ingredients and childhood memories into the cocktail menu.
The Dirty Bong Bong combines rum, Korean grape juice, lime, coconut jelly and mint, while the Sujeonggwa reimagines an Old Fashioned with cinnamon, ginger and dates.
Where to Find GIUK NYC
Located at 41 West 24th Street in Flatiron, GIUK offers a fresh take on Korean-American dining in Manhattan.
With creative dishes, cocktails rooted in nostalgia and several dinner options under $30, GIUK is making a compelling case for becoming one of Flatiron’s newest neighborhood favorites.
