If you think Starbucks is just a quick stop for a latte and a pastry, the Starbucks Reserve Roastery NYC at 61 9th Ave is here to dramatically raise the bar—and probably your caffeine tolerance.
Located in Manhattan’s Meatpacking District, the massive Starbucks Reserve Roastery is less coffee shop and more caffeine-fueled attraction. The sprawling space is designed to showcase coffee in a way that feels closer to theater than your average neighborhood Starbucks.
The star of the show is the coffee itself. Visitors can watch beans being roasted on-site, giving the experience an industrial, behind-the-scenes feel. And because this is a Starbucks Reserve Roastery, expect specialty coffees, exclusive drinks and brewing methods that you generally won’t find at a standard Starbucks.
But coffee isn’t the only reason to visit. The NYC Roastery also features food and cocktails, making it an easy destination for everything from a morning caffeine fix to an afternoon meetup. The design is equally Instagram-friendly, with towering ceilings, dramatic roasting equipment and plenty of visual details that make it feel distinctly different from your local Starbucks.
Located at 61 9th Avenue, the Roastery is also perfectly positioned for exploring the Meatpacking District, the High Line and nearby Chelsea Market. In other words, you can turn a coffee run into an entire downtown Manhattan itinerary.
Whether you’re a serious coffee enthusiast, a Starbucks loyalist or simply looking for one of the more unusual things to do in NYC, the Starbucks Reserve Roastery NYC delivers an experience worth adding to your list.
Just remember: after seeing coffee roasted, brewed and served at this scale, your regular office drip might suddenly feel a little… underachieving.
