Just when you thought Enron had finally disappeared into the dusty archives of corporate scandal, the infamous energy company has apparently decided it needs a wardrobe.
Yes, Enron is selling clothes now.
The company’s current online store features an increasingly extensive collection of T-shirts, hoodies, polos, hats, socks and other merchandise emblazoned with the Enron name. There’s even a “We’re Back” tee, because apparently irony has become a business model. The shirt currently sells for $32.
And this isn’t some random Etsy shop cashing in on early-2000s nostalgia. The current Enron website actively sells apparel and promotes a range of products under the brand. Its online storefront includes everything from the “Summer Internship 1997 Tee” to an “Enron Was Right” shirt, plus golf polos, quarter-zips, hats and hoodies.
Perhaps the most spectacular part is the branding.
The company describes itself as “The World’s Leading Company,” while products include a “World’s Leading Company” hoodie and a “2000 Enron Shareholder Snapback.” The hoodie is currently listed at $58 on sale.
Naturally, this raises the obvious question: Why is Enron selling clothes?
The answer is considerably stranger—and more modern—than a corporate comeback story.
The current Enron operation presents itself as parody and performance art, with its website explicitly stating that its information about Enron is First Amendment-protected parody and intended for entertainment purposes.
In other words, this isn’t the return of the energy giant that collapsed spectacularly in 2001. It’s a resurrection of the Enron brand as internet-era satire.
And honestly, nothing says 2026 quite like turning one of America’s most infamous corporate disasters into streetwear.
The stock may be a punchline.
The hoodie, apparently, is very real.
Enron is back—and this time, it’s dressing the part.
