If anyone knows how to turn “add to cart” into an Olympic sport, it’s Bethenny Frankel.
The former Real Housewives of New York City star has become an unlikely shopping guru, regularly sharing the products she actually loves—from affordable beauty finds to fashion, jewelry, kitchen gadgets and those wonderfully random things you never knew you needed until Bethenny told you about them.
Her secret? She shops like a bargain hunter, not a celebrity.
Frankel’s curated “The List” on her website features everything from drugstore beauty and organizing essentials to handbags, jewelry, travel products and Amazon finds.
And right now, Amazon is very much having a Bethenny moment.
During October’s Prime Big Deal Days, Frankel highlighted everything from Swarovski jewelry to beauty and lifestyle essentials. Among her latest favorites are Swarovski Dextera Hoop Earrings, which are currently more than 60% off, along with the Swarovski Soul Heart Bangle and other affordable jewelry picks.
Her Amazon recommendations aren’t limited to accessories. Frankel has also been vocal about No7 skincare, including the Protect & Perfect Intense Advanced Serum, Restore & Renew Multi Action Serum and Future Renew Night Cream.
And that is really the Bethenny shopping philosophy: why spend $500 when you can find something fabulous for $50?
She has also built a reputation for finding surprisingly chic Amazon fashion, from handbags to sneakers and wardrobe basics. Her followers have essentially turned her social feeds into a crowdsourced shopping hotline.
So how do you get in on the action?
Start with The List by Bethenny, where she organizes her favorite finds, and keep an eye on her social channels for fresh discoveries and limited-time Amazon deals.
Because Bethenny isn’t gatekeeping.
She’s basically saying: shop smarter, spend less and save room in the cart.
