There are restaurants you visit for the food. There are restaurants you visit for the atmosphere. And then there is ’ritas, where the frozen margarita is arguably the co-star—and possibly the reason your dinner plans suddenly become much longer than expected.
Located at 756 9th Avenue at West 51st Street, the Hell’s Kitchen Mexican restaurant has become a go-to for Broadway crowds, after-work drinks and anyone who believes tacos taste better when accompanied by something served in a salt- or Tajín-rimmed glass. ‘ritas
The concept is straightforward: Mexican comfort food, a lively bar and a serious frozen margarita program.
The taco lineup includes favorites such as red snapper, shrimp, short rib and crispy Brussels sprout tacos, while nachos, guacamole, quesadillas, burritos and enchiladas give larger groups plenty of excuses to order “just one more thing.” And yes, sharing is encouraged—although the last nacho mysteriously disappearing is apparently a longstanding New York tradition.
Then come the margaritas.
Frozen versions are the big draw, with flavors including passionfruit, strawberry, mango and coconut guava, along with the house Frozé. The drinks have become particularly popular with pre-theater diners looking for something festive without committing to a three-hour dinner before curtain.
And location is everything.
Sitting on Ninth Avenue in the heart of Hell’s Kitchen, ’ritas is surrounded by Broadway theaters, making it an easy meeting point before a show or a convenient place to dissect the performance afterward. Outdoor seating and big open windows also make the restaurant particularly appealing when Manhattan finally remembers that pleasant weather exists.
The vibe is casual, energetic and decidedly unfussy. Think music, margaritas, tacos and a room full of people who may or may not have remembered what time their Broadway tickets actually said.
So whether you’re stopping by for ’ritas NYC, tacos before theater or a frozen margarita that requires both hands, the formula remains refreshingly simple.
Eat. Drink. Repeat.
Broadway has an encore.
So does your margarita.
